Menu of Selected Projects
By Brooke Lynn
Absolut Vodka
Aperol has built a brand identity around travel, connection, and enjoying life's moments. Inspired by my own travel experiences, I created this point-of-sale concept to bring that feeling to consumers at home.
Using humor and lifestyle-driven storytelling, the campaign reminds audiences that while they may miss the vacation, they don't have to miss the Aperol. The concept reinforces a belief that strong brands don't just sell products, they create experiences people want to be part of.
Spritz It Up
During my internship with Connecticut Distributors Inc. (CDI), I created content that supported brand priorities and marketing initiatives across a portfolio of beverage brands. This concept was designed to promote Absolut Vodka while maintaining alignment with the broader Absolut brand presence distributed by CDI.
Using a text-message format and the phrase "Long day?", the campaign connects a Dirty Martini to a familiar everyday interaction. The goal was to create a relatable moment that allows consumers to build their own story, transforming a product promotion into an experience that feels personal, engaging, and memorable.
NYC to PRG
Jewelry
I didn't just build a jewelry brand. I discovered a passion for branding.
For as long as I can remember, self-expression through design, fashion, and creativity has been an important part of who I am. Through travel and new experiences, I developed an appreciation for the way personal style can tell a story and create connection. What began as a hobby making jewelry eventually became an opportunity to build something of my own, leading to the creation of NYC to PRG Jewelry.
As I brought the brand to life, I discovered that my favorite part wasn't simply creating the product, it was building the story behind it. From developing a visual identity and curating content to creating an online presence, I became fascinated by the power of marketing and branding. The experience revealed a passion that ultimately shaped my career goals and inspired me to pursue creative marketing and branding after college.
Many of my biggest accomplishments have started as a written goal. NYC to PRG Jewelry was one of them. Looking back, the project represents more than a business, it marks the beginning of a journey that continues to influence the way I approach creativity, storytelling, and brand development. While the goals may evolve, creativity will always remain at the center of where I'm headed next.